New NHS app launched to help tackle child obesity following unhealthy lockdown habits
Families will be given support to help to improve the diets of their children through a new campaign as the new statistics reveal the number of parents giving unhealthy snacks to their children has increased during the pandemic.
The multimedia Better Health campaign has been launched today to encourage families to eat better and includes a new ‘scan, swipe and swap’ feature for the NHS Food Scanner App, which provides a simple solution to help families maintain a healthier diet.
The campaign follows a record rise in obesity amongst children since the start of the pandemic, with latest data highlighting that one in four (27.7%) children of reception school age are overweight or obese; this rises to 4 in 10 (40.9%) in Year 6 (ages 10-11).
Evidence shows that families purchased food more during lockdowns and this remained above normal levels even once lockdowns ended.
A new survey conducted with Netmums showed that nearly 6 in 10 (58%) parents give their children more sugary or fatty snacks than before the pandemic and nearly two-thirds (64%) of parents said they often worry about how healthy their children’s snacks really are. Nearly 90% of parents said they would benefit from an App which would help them make healthier choices for their children.
Families can scan the product barcodes from their shop and the app will suggest healthier alternatives to help them make an easy swap next time they shop. The app uses a “Good Choice” badge to help signpost people to healthier food and drinks in line with the government’s dietary recommendations for added sugar, saturated fat and salt.
Public Health Minister Maggie Throup said: “We know that families have felt a lot of pressure throughout the pandemic which has drastically changed habits and routines
“The new year is a good time for making resolutions, not just for ourselves, but for our families. Finding ways to improve their health is one of the best resolutions any of us could make.”
‘Girls Aloud’ member Nadine Coyle and dietician Dr Linia Patel met with a family to talk about eating habits and to trial the NHS Food Scanner App for themselves, and recorded a short film to support the campaign.
She said: “As a busy working mum, I find it hard to say no to my kid’s demands and often give in to “snack” pressure – even though I know it’s not that good for them. I had no idea some foods were so high in sugar, saturated fat and salt – so it’s great that the App gives you alternatives.”
As part of the Government’s Obesity Strategy, the department is regulating the promotion of less healthy foods to children and has dedicated £100m of funding to support children, adults and families achieve and maintain a healthier weight.
The NHS Food Scanner App provides parents with the ideal hack to improve their children’s health in 2022. The free App can be downloaded or search ‘Food Scanner App’.
