Cameron: We can’t wrap our kids in cotton wool
David Cameron, prime minister gives his support to the Bailey Review.
“We should not try and wrap children up in cotton wool or simply throw our hands up and accept the world as it is. Instead, we should look to put the brakes on an unthinking drift towards ever greater commercialisation and sexualisation.
“I particularly welcome those recommendations to: Make public space more family-friendly by reducing the amount of on-street advertising containing sexualised imagery in locations where children are likely to see it.
“Ensure children are protected when they watch television, are on the internet or use their mobile phones by making it easier for parents to block adult and age-restricted material across all media.
“Stop the process where companies pay children to publicise and promote products in schools or on social networking sites by banning the employment of children as brand ambassadors and in peer-to-peer marketing.”
