Tories adopt Labour attack ad

By staff

The continued propaganda war between Labour and the Conservatives has taken a new twist, with the opposition eagerly adopting one of Labour’s attack ads against its leader.

David and Ed Miliband unveiled the poster, which portrays Tory leader David Cameron as Ashes to Ashes character Gene Hunt.

It attempted to link Tory rule with the social unrest and industrial relations of the 1980s.

But the Tory leadership appears to believe the public might find the association flattering.

The poster has now been hijacked by the Tories, who replaced Labour’s slogan – “”Don’t let him take Britain back to the 1980s” – with a Conservative slogan – “Fire up the Quattro. It’s time for change”.

The hijack comes after the Tories’ early attempts at election posters resulted in thousands of spoofs being published on the internet. Both parties are discovering that in the internet age, poster campaigns do not always have the intended effect their creators wanted.