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Incumbency advantage is a very real thing in UK politics. When asked to select who they want as prime minister — either the incumbent or the Leader of the Opposition — Britons tend to lump in, perhaps logically, with the then-PM. In fact, only once since Rishi Sunak turned 18 years old has an opposition party turfed out… Read more »
2024 could see power change hands between the Labour and Conservative parties for only the second time this century.
