Ed Miliband more popular than Keir Starmer, says YouGov poll

Polling released yesterday by YouGov shows that former Labour leader Ed Miliband, current shadow secretary of state for business, energy and industrial strategy, is the most well known and well liked member of the party’s frontbench team.

Leader of the opposition Keir Starmer is now a name recognised by the vast majority of people in Britain, with 91% of the public saying they’ve heard of him.

However only two other members of the shadow cabinet have been heard of by a majority of the public – Ed Miliband (92%) and deputy leader Angela Rayner (59%).

Only 29% of Britons expressed a favourable opinion of Starmer, compared to 49% who have an unfavourable view.

Ed Miliband, who led the party from 2010-2015, is marginally more popular, but is still regarded unfavourably by 45% to 30%.

Overall the poll found that the shadow cabinet are largely unknown by the public, and those who are tend to be viewed unfavourably.

% who have heard of / like each shadow cabinet member

Miliband – 92% / 30%
Starmer – 91% / 29%
Rayner – 59% / 19%
Lammy – 49% / 16%
Thornberry – 48% / 15%
Dodds – 39% / 10%
Nandy – 37% / 15%
Ashworth – 29% / 9%
Reeves – 26% / 8%
Thomas-Symonds – 6% / 3%https://t.co/eyGYWmk2LR pic.twitter.com/IkRdrpViYU

— YouGov (@YouGov) September 30, 2021