Coca-Cola announced today its decision to make at least 25% of its packaging reusable. The multinational company which produces over 120 billion plastic bottles a year has been named the world’s worst plastic polluter for the fourth year in a row, according to ​​Break Free From Plastic’s brand audit.

Commenting on the announcement, Will McCallum, Head of Oceans at Greenpeace, said:

“Six years ago Greenpeace challenged Coca-Cola to set ambitious targets, reduce its enormous plastic footprint and support a bottle deposit return scheme. Now the voices of millions of people around the world, all rejecting single-use plastic, have finally been heard by Coke. It is a significant step in the right direction, but we will keep the pressure on Coca-Cola to double its commitment to 50% reusables by 2030.

“This is the first substantial reuse commitment from a major brand and the time is overdue for other brands to embrace reuse so that we can achieve the low carbon, zero-waste economy that our planet, communities and climate desperately need.”