29 October 2026

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Should brands get involved with politics?

Chris Lomas

You’ve seen it before. Every time a big sociopolitical issue hits the news sphere, whether it’s Black Lives Matter, LGBTQ+ rights or climate change, well-known brands tend to get involved.

Is brand activism authentic, disingenuous, or a desperate response to public pressure?

In this feature, we explore whether companies and brands should get involved in politics and social issues.

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