Adding his voice to calls for a review of the relationship between the alcohol industry and sport contained in the latest edition of the journal Addiction, Professor Ian Gilmore, President of the Royal College of Physicians and Chair of the Alcohol Health Alliance UK said:
"Notwithstanding the claims of their lobbyists, it is obvious that drinks industry sponsorship of sport is less about supporting an important part of our national culture and more brand positioning and profit. We need to ask whether this continued alliance and the mixed messages such deals send to young people and adults alike, is actually appropriate. Alcohol misuse is responsible for thousands of deaths every year, and a number of other countries, recognising the potential for consumption to be influenced as much by these insidious forms of marketing as it is by conventional advertising, have taken steps to stop brewers and retailers from exploiting the positive and healthy image of sport."
Notes to editors
To arrange to speak to Professor Gilmore, please contact Frank Soodeen on 0203 075 1468 or Linda Cuthbertson on 0203 075 1254
Professor Gilmore's comments were made in response to an editorial in the next edition of the journal Addiction which calls for the alcohol industry to prove no harm in funding of sports. For a copy of the editorial, contact Molly Jarvis, editorial manager on firstname.lastname@example.org, tel +44 (0)20 7848 0014. Alternatively, to speak to the one of the UK based authors of the editorial, Dr Kerry O'Brien, contact Aeron Haworth, (Media Relations: University of Manchester) on 0161 275 8383 or through email@example.com