Professor Ian Gilmore Chairman of Alcohol Health Alliance and President of the Royal College of Physicians said:
"As a society we need to stop marketing the myth of alcohol, and start telling the truth: too much alcohol damages; too much alcohol kills.
Health professionals regularly witness first hand the growing burden of alcohol misuse on their patients and families and the severe pressure it puts on all parts of the health service.
The Alliance welcomes the launch of this report. The report is an important review of the evidence base in this area. It shows very clearly that marketing and promotion communications have an impact on drinking behaviours and consumption patterns.
Policy makers in England must 'up their game' and see alcohol as a major public health issue on a par with obesity and smoking that has an impact on the whole population and implement a strong evidence-based approach aimed at reducing overall alcohol consumption. The cornerstones of this approach must be strong public policy measures on price and the availability of alcohol underpinned with greater investment in prevention."
For further information, please contact Frank Soodeen, PR and Public Affairs Officer on 02079351174 ext 468 or Linda Cuthbertson, Press and PR Manager through either ext 254 or Linda.Cuthbertson@rcplondon.ac.uk.More Articles by Royal College of Physicians ...