Opinion Former Article

MDU introduces social media e-learning course

The MDU has launched a new e-learning course to help medical professionals use social media ethically and effectively, avoiding career-damaging pitfalls. The resource, open to both MDU members and non-members, includes fictional scenarios that are based on common queries and concerns we receive from members. Topics covered include:

  • marketing yourself and your practice effectively and ethically using social media
  • patient confidentiality hazards associated with online media and how to avoid them
  • maintaining professional boundaries with patients
  • understanding when and how to respond to online criticism
  • So far, feedback on the tool has been positive with participants commenting “very helpful and informative” and “really easy to use and very nicely presented.”

Dr Caroline Fryar, MDU Head of advisory services comments:

“Social media can be a positive platform for medical professionals however, it is important to take a careful approach and avoid mistakes, such as inappropriate comments or photos, which can damage your reputation and career.

“The MDU’s new social media e-learning course helps to equip medical professionals with the knowledge to promote themselves and their practice ethically on social media; to understand the reputational risks associated with social media and considers how to respond appropriately to online complaints.”

To complete the social media e-learning course visit:

https://www.themdu.com/learn-and-develop/social-media-e-learning

Ends

The MDU is a not-for-profit organisation wholly dedicated to our members’ interests. Our team is led and staffed by doctors with real-life experience of the pressures and challenges faced in practice.

We offer our members expert guidance, personal support and robust defence in addressing medico-legal issues, complaints and claims. Our customised services range from legal assistance to indemnity to appropriate CPD.

Contact: 

Dawn Boyall, Jessica Hammonds or Thenuka Mahendrarasa in the MDU’s press office

t:     020 7202 1535/1504/1541
m:   07773 772 816/ 07545716432
e:    dawn.boyall@themdu.com, jessica.hammonds@themdu.com, thenuka.mahendrarasa@themdu.com
w:   themdu.com

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