Marie Stopes International Chief Executive, Dana Hovig was in Berlin last week at the European press launch in advance of the first ever World Contraception Day (September 26th).
World Contraception Day is the first international awareness campaign aiming to reduce the high levels of unintended pregnancy that occur every year, through awareness raising, information and education. MSI was the only NGO partner in a consortium put together by Beyer Schering Healthcare, the German pharmaceutical giant. Other organisations involved included the European Society of Contraception, Centro Latinamerico Slud de la Mujer, the International Federation of Paediatric and Adolescent Gynaecology and the Asia Pacific Council on Contraception.
Dana shared a platform with Hollywood actress Mischa Barton, who was the campaign's official ambassador. Almost 200 European journalists attended the launch.
The official press release for the event is attached.
The campaign's official web site - www.your-life.com - goes live. This will feature stills and live footage of the Berlin event as well as comprehensive, extremely useful information about contraceptive methods.
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