Mimesis is the ability/susceptibility we all have to copy each other's behaviour.
The ESRC, BBSRC and MRC have jointly funded a team based at Warwick to grow an interdisciplinary, international network focused on mimetic factors in individual health behaviour as part of the innovative "Understanding Individual Behaviour" programme. The key purpose of the network is to stimulate and enable future research projects and applications for funding. The mimesis project, led by Prof. Steve Fuller (co-investigators Drs. Ann Adams, Frances Griffiths, Nick Lee) has three key areas: mimesis and the bio-social study of individual behaviour; mimetic factors in health behaviour across the life course; mimetic factors in modelling emergent health behaviours.
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