Opinion Former Article

BASC: New film to boost country sports tourism in Scotland

A new film, which aims to encourage more country sports enthusiasts to holiday in Scotland, has been launched at the Highland Field Sports Fair at Moy.

The short film from the Scottish Country Sports Tourism Group (SCSTG) highlights the quality and diversity of sporting opportunities on offer in Scotland.

It is hoped that businesses within the country sports sector, from sporting providers and agents to retailers and manufacturers, will find the DVD useful in reaching potential visitors from all over the world.

Colin Shedden, Director of BASC Scotland, said: "For many, country sports in Scotland are still seen as both elitist and expensive. This DVD dispels that myth, shows the wide range of sport that is available and establishes country sports at the heart of Scotland's tourism industry."

Richard Pinn of VisitScotland, said: "We are delighted to see a product such as this come to the market to help promote Scotland as a country sports destination. It is much needed and we look forward to using it in our own marketing activities."

SCSTG worked with Bluestone Film Productions on the DVD which features three of Scotland's finest estates - Atholl Estates, Dunecht Estates and Invercauld Estate.

Copies of the DVD 'Scotland - A Unique Country Sports Destination' are available by completing and returning the online order form at www.cstgscotland.com.


Photographs of the DVD launch at the Highland Field Sports Show are available please contact BASC Scotland on 01350 723226.

The Scottish Country Sports Tourism Group is a public and industry partnership set up to develop the potential of Country Sports tourism within Scotland.

The group is made up of: VisitScotland, Scottish Enterprise, Highlands & Islands Enterprise, Association of Deer Management Groups, Association of Salmon Fishery Boards, British Association for Shooting and Conservation, Scottish Countryside Alliance, Scottish Estates Business Group, Scottish Gamekeepers Association and the Scottish Rural Property and Business Association.

The Scottish Country Sports Tourism industry is worth £200 million annually (5% of Scotland's total tourism income) to the Scottish economy. It supports the equivalent of over 14,000 full time jobs spread across Scotland's rural communities.

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