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ABI: Vulnerable households in the North West targeted in new insurance initiative

The ABI is today (12 May) launching a campaign to reduce the high number of households in the North West who are gambling with their family finances in the recession by not having home contents insurance. The region has one of the highest levels of unprotected homes in the UK, with one in four households without contents insurance.

Representatives from local authorities and housing associations in the region today met with the ABI, the insurer Aviva and insurance broker Aon, to develop greater take-up of tenants' contents insurance schemes. These can be offered by local authorities and housing associations to provide low cost insurance protection to people in social housing.

Kate Carr, the ABI's Assistant Director, Markets and Regulation, said:

"The Government and the ABI are committed to improving the take up of contents insurance among people living in rented accommodation. People in social housing are much more vulnerable to suffering a burglary or fire, yet least likely to be able to cope financially. We are exploring with local authorities and housing associations throughout the North West how the region's most vulnerable households can protect themselves against the unexpected."


1. Enquiries to:
Jonathan French 020 7216 7392 (Mobile: 07958 330 480)
Malcolm Tarling 020 7216 7410 (Mobile: 07776 147 667)
Erfan Hussain 020 7216 7411 (Mobile: 07712 841 184)
Kelly Ostler-Coyle 020 7216 7415 (Mobile: 07968 364 302)

2. The ABI is the voice of the insurance and investment industry. Its members constitute over 90 per cent of the insurance market in the UK and 20 per cent across the EU. They control assets equivalent to a quarter of the UK's capital. They are the risk managers of the UK's economy and society. Through the ABI their voice is heard in Government and in public debate on insurance, savings and investment matters.

3. An ISDN line is available for broadcasts.

4. More news and information from the ABI is available on our web site, www.abi.org.uk.

More Articles by Association of British Insurers (ABI) ...

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