Choice architecture was the answer when governments wanted citizens to behave in ways that benefited them, but didn’t want to be seen to be telling them what to do or how to live. The Nudge theory has come to impact on millions of our day-to-day decisions on a subconscious level. But the row over Theresa May’s ‘hostile environment’ shows what happens when Nudge theory goes dark.
Hostile environment: The dark side of nudge theory
Choice architecture was the answer when governments wanted citizens to behave in ways that benefited them, but didn’t want to be seen to be telling them what to do or how to live. The Nudge theory has come to impact on millions of our day-to-day decisions on a subconscious level. But the row over Theresa May’s ‘hostile environment’ shows what happens when Nudge theory goes dark.