With just 20 minutes and a few clicks Dominic Aversano captured the public mood. But what made it work - and does it reflect the future of political activism?
Read George Osborne's speech defending cuts to welfare - in full and unedited.
Over 100,000 people have signed a petition demanding Iain Duncan Smith live on £53 a week, after the work and pensions secretary said he would be able to make do on the money.
The benefits cap puts Labour exactly where George Osborne wants them, but the chancellor's plan could yet backfire.
Pensioners could find themselves targeted for benefit cuts in the next Conservative manifesto, Iain Duncan Smith has suggested.
Those out of work have seen their benefits increase nearly twice as quickly as the wages of those in the private sector in the last five years, it has emerged.
Bitter pre-Christmas campaigning has broken out in marginal seats, after Labour mounted an offensive against the autumn statement's benefit cuts.
Labour has accused the government of being "in a shambles" following the prime minister's earlier speech announcing further cuts to welfare benefits.
Conservative leader David Cameron's speech in Dartford on the need for more welfare cuts, and where he hopes to make them, is being viewed as a key moment in the development of the coalition. Here's the text in full:
Potential cuts to benefit payments for the over-65s have triggered a growing row within the coalition.
Further drastic cuts to the welfare budget are being considered in No 10, according to reports.
Campaigners are reeling after George Osborne raised the prospect of an extra £10 billion of welfare cuts in his Budget statement yesterday.