The New Political Communication Unit seeks to position itself as an international leader in this new sphere, bringing together scholars and practitioners with an interest in understanding the evolution of the information and communication environments which shape - and are shaped by - politics and policy-making.
You don't have to be especially switched on to realise that things are changing in politics.
The very fact you're reading this is a reflection of the shifts which, happening so quickly, are proving a real challenge for the main parties in British politics to muster.
This blog comes from a team of academics at UCL trying to understand the phenomenon.
It's not deliberately written to be fascinating - but for a serious look at some of the issues surrounding the changing new media landscape, this is well worth putting on your reading list.
Blog of the day