Virgin Trains: e-tickets takes off
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Thursday, 10, Apr 2008 12:00
Virgin Trains has sold over £500,000-worth of rail travel using e-ticketing since its launch in August last year. The 69,415 transactions have been sold as either Mobitix - with the electronic ticket sent direct to mobile phones - or as tickets@home, where customers book on the internet and print their ticket at home. The average cost of the tickets sold is under £7.25 -
substantially less than the cost of a Friday night out on the town!
Mobitix and tickets@home have been part of a trial to encourage customers to use electronic ticketing travel options, reducing queues at stations. They have been available on the London-Manchester route.
Graham Leech, Virgin Trains' Executive Director Commercial said: "The trial has been low key to enable the system to be tested, but has proved to be highly popular with our customers. Over the next few months we will work towards offering more of our online customers the opportunity to print their own tickets, and will be extending this facility to our other routes."
Virgin Trains has pioneered its e-ticketing solutions in partnership with The Trainline.com.
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