Code of Practice for the Promotion of Animal Medicines

As with any industry, marketing animal health products is a key factor in spreading information about their use, as well as promoting sales.

All advertising is subject to the rules of the Advertising Standards Authority, but as with human pharmaceuticals animal medicines promotions are regulated. There are special requirements in the Medicines Act 1968, and an additional industry Code of Practice which is obligatory on all NOAH members and has also been endorsed by several non-member companies. - Code