A&B: London student wins international advertising campaign
Friday, 24 April 2009 12:00 AM
A student at Central Saint Martins College of Art and Design has won a high profile art competition, which will see her work used in an international advertising campaign for Lloyds TSB Commercial Finance.
Last night, 22 year old Olga Grotova, originally from St Petersburg won the national final of the Art of Nurture, an innovative arts initiative developed by the asset based lending (ABL) division of the Lloyds Banking Group to boost the career prospects of student artists.
The finalists went head to head at the national final at the Institute of Contemporary Arts (ICA), following a series of regional competitions over the past five weeks. Olga won the southern heat of the competition on 2 April and beat 21 other regional winners from across the UK and Ireland to scoop the top prize.
Runner up in the competition was 22 year old Christopher Chun Yat Ho from University of the Arts, with Richard Partridge, from University of the West of England coming third.
Olga's artwork may now be used in a campaign to raise awareness of Commercial Finance's international network of offices and range of ABL facilities. She also has the opportunity to take up a paid work placement with a top advertising agency.
"I'm delighted to have won this competition and can't wait to see my artwork being used in such a huge advertising campaign. Hopefully this will give my artistic career a boost. It's fantastic that my work was selected ahead of the other pieces, which were all of such a high standard."
Olga Grotova
The national final was judged at the ICA, London, by a panel including Simon Featherstone, Managing Director of Lloyds TSB Commercial Finance; Lucian Camp, Chairman & Executive Creative Director at Tangible Financial; Verity Haines, Arts Director at Arts & Business; Marion Deuchars, illustrator; and Francis Outred, Head of Contemporary Art at Christies.
"The quality of the entries we received this year was outstanding and all the regional finalists had clearly put a lot of effort into following the brief accurately and producing work of an incredibly high standard. We decided that the first prize should to go Olga as she had illustrated, in a creative and interesting way, our financial solutions and approach to the market, worthy of use in a major campaign. We wish all of the regional finalists the best for their future careers and congratulate them on getting this far in the competition."
Simon Featherstone, managing director of Lloyds TSB Commercial Finance
Art of Nurture has been developed by Lloyds TSB Commercial Finance and is supported by Arts & Business, the national charity dedicated to encouraging new and sustainable arts and business relationships. For more information on the competition, go to www.ltsbcf.co.uk/art-of-nurture
Regional winners of the Art of Nurture were:
- Darren Seymour from Gray's School of Art at Robert Gordon University
- Laura Manson from Gray's School of Art at Robert Gordon University
- Jacek Rebkowski from Gray's School of Art at Robert Gordon University
- Tom Sulley from the University of Lincoln
- Laura Payne from Nottingham Trent University
- Lui Diqiu from Birmingham City University
- Kirsten Yates from Cleveland College of Art and Design
- Brogan Hendry from Cleveland College of Art and Design
- Rebecca McIntosh from Cleveland College of Art and Design
- Kirsty Holland from Cleveland College of Art & Design
- Susanna Rajaniemi from the University of Sunderland
- Darren Angove from the University of Sunderland
- Olga Grotova from Central Saint Martins College of Art and Design
- Matthew Tully from the University of Brighton
- Christopher Chun Yat Ho from the University of the Arts in London
- Marcus Butt from the University of the West of England
- Mary Rouncefield from the University of the West of England
- Richard Partridge from the University of the West of England
About Lloyds TSB Commercial Finance
Lloyds TSB Commercial Finance (www.ltsbcf.co.uk) is part of the Lloyds TSB Group. Its services can meet the needs of businesses ranging from start-up through to major global PLCs. This holistic approach to asset backed lending (ABL) means that customers benefit from a far more tailored approach to finance where different elements of ABL can be added to the funding mix according to the needs and lifecycle of the individual business.
Asset backed lending offers a flexible and secure way for businesses to raise the finance they need for expansion, growth, MBOs, MBIs and other opportunities, against assets such as the debt book, stock, plant and machinery and property.
(Issued on behalf of Lloyds TSB Commercial Finance by Citypress, April 2009)
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