By politics.co.uk staff
David Cameron has appealed for more investment in Britain's creative industries following the Olympic opening ceremony.
The prime minister called for more money to be pumped into the UK's creative industries after an audience of over one billion watched the Olympic opening ceremony on Friday night.
Danny Boyle spotlighted Britain's creativity in the three-hour ceremony, which celebrated the UK's children's literature, rock and pop music, television and film industries.
Cameron used an event showcasing the arts at the Royal Academy of Arts in central London to back calls for foreign companies to invest in British creativity.
"I think a very simple message today is that if you are involved in the creative industries, now is the time to come and invest in Britain," the BBC quoted him as saying.
"Not many people know this but, if you want superstars, of course all the big actors currently playing Batman, Spiderman or Superman are all actually British.
"If it's storytelling you are after, three of the best movie franchises of all time - Bond, Lord Of The Rings and Harry Potter - are all British.
"If it's music you're after, of course Adele had the bestselling album this year.
"If it's television you're after, you need look no further than the fact that the president of the United States' favourite TV programme is overwhelmingly starring British actors, in of course Homeland."
The Duchess of Cambridge, Kate Middleton, also attended the event, which was part of the government's 'GREAT' campaign to promote British arts.