Monday, 6 December 2010 00:00
New measures to stop children being exposed too early to commercialisation and sexualisation could arise from a review beginning today.
Reg Bailey, chief executive of the Mothers' union, will chair the process which will make recommendations for a crackdown on the trend to the government.
Ministers have questioned some of the "unsuitable" products being directed at children, while David Cameron has lamented the early onset of commercial products being hawked to children.
The inquiry could result in new limits on how far companies can go to pursue lines of marketing aimed at children which are deemed to rely on adult notions of sexuality.