BRC: Retailers don't ditch ethics

Stephen Robertson, director general of the British Retail Consortium (BRC) announces good practice guidelines:

"Responsible BRC members have long taken steps to ensure the products they offer meet their customers' expectations of quality, price, style and taste.

"When it comes to children's ranges, retailers are parents themselves and don't ditch their ethics at the store door.

"Every childrenswear team has senior staff asking 'would I dress my child in this?' Naturally parents have different tastes and views, and even the best retailer will, just occasionally, find something slips through and doesn't meet their usual high standards.

"As a response we have brought together childrenswear experts from within our membership to develop this good practice guidance."